Public Policy Polling, a national polling company, conducted the study with 953 North Carolinians to determine their preferences on various topics, including barbecue, basketball, doughnuts, and the state song. Last time the study was conducted five years ago, Wilmington and Raleigh tied for first place with a 67% favorability rating. This year however Wilmington won with 69%, followed by Raleigh with 62%, then Asheville, Winston-Salem, Greensboro, Chapel Hill, Charlotte, Cary, Greenville, Durham, Fayetteville, and Carrboro coming in last.
Wilmington received such a high favorability rating because there is so much to offer. There is the beach, river, Intracoastal Waterway, shopping centers, a rich history, amazing restaurants, and friendly people. Wilmington is an exciting, welcoming town and great place to live.